Introducing our new CI
After focusing in recent years on entrepreneurial thinking, expanding our business and developing our products, we found that our external appearance no longer corresponded to our self-image. With more than 500 colleagues, including many career starters, we realized that we had to revise our corporate image.
This project has been with us for a while now and will continue for a while longer. Revealing the many facets of our 50-year-history in its new 21st century splendor takes time – and it’s the detail that counts! We are also excited that our new CI gives us the opportunity to incorporate our character and corporate culture into our communication and our products.